16 April, 2008

A Take on Current Flower Delivery Promotions

Like every other Online Florist, 1800flowers.com, too is filled up with new items on Mother's day and Spring Season. This includes the New Organic & Fair Trade products, New Celebrity Gourmet Baskets (from Barefoot Contessa, Steven Raichlen & Paula Deen), New Designer bouquets & luxury items (featuring Preston Bailey & Julie Mulligan), a re-designed 1-800-FLOWERS.COM® Cosmopolitan Happy Hour Bouquet®, PLUS Martha Stewart for 1-800-FLOWERS.COM® and much much more.

1-800-FLOWERS.COM is currently promoting one of the two highest converting offers for Mother’s Day and this is on till the 28th April. So you will have to hurry, if you really need to avail this "Buy 15 Tulips, get 15 FREE + FREE Chocolates & Vase! Shop now."offer.


However, one thing that I really found amazing at 1800flowers is that they have actually categorized Mothers based upon the nature she has. So now, if you really know your Mother’s nature, you can pick up flowers as per her tastes and surprise her! What a great way of promoting a product.

So one question that you need to ask is - What Kind of Flower Matches Your Mom's Style?

And hey! If you know the answer, you can find the Flower that's Right for Your Mom's Personality!


They have published a “Flower Guide” (The 1-800-FLOWERS.COM Mother's Day Gift Guide) that helps you to choose a flower that fits your Mom's true style! That's the way to celebrate Mom for who she is! So there are flowers for the The Red Carpet Mom, The Office Mom, The Gourmet Mom, The Planet Friendly Mom, The Green Thumb Mom, The On-The-Go Mom!!!


While 1800flowers.com is more keen on aggressive Mothers day promotions, Teleflora is being very specific of the days in hand and do not want to lose an opportunity on the upcoming Secretaries Day which starts 20th April and goes on till 26th April. With 10% discount on the Secretaries Week, they expect a real boost. Check this out:


Teleflora’s “America’s Favorite Mom” is an ongoing brand promotion activity that surely is expected to boost sales this year.


FTD.com is at par of both the Florists and is offering 10% flat discount on all Flowers and gifts. Here you are for the 10% bestsellers arrangements:


Apart from it, FTD also offers $10 off on Mixed Rose Bouquet and making the price an affordable $19.99!. So you don’t have to think twice before buying a Rose Bouquet for the person you love.

Search my website well to dig all flowers promotional codes for Mother's day.

Here, I noticed that all the Online Florists have a different mode of operations. So while 1800flowers.com is very keen on Mother’s day, Teleflora is being more Niche conscious and is promoting the Secretaries week too. FTD, however, seems to gather all of us irrespective of whether it’s a Mothers day or Secretaries week by offering interesting discounts which are sure to attract many of us to FTD.


In the next post I shall discuss and bring about some Unique gift items that you could send this mother’s day!

15 April, 2008

Occassions & Flowers

Ever wondered what to send to your loved ones this season? Wait. I know the answer.. You have wondered a lot I know.. But what is something that never goes stale or out of the vogue. Of course, the flowers. You can send all kinds of flowers all the time. As per the occassion, the season, the no-season and anything that you like. This is one good thing with the flowers. Just when you decide to gift something to someone, think what could flowers do for him/her. And you will be surprised to know that everyone of us infact like flowers. So what you do even if you have come up with a gift idea - very unique. O! you may like to add a bouquet to it. What do you think? It will be more attractive and aesthetic.

1-800-FLOWERS.COMIts a season for many of us to send and receive flowers. Spring is on and spring flowers are the core attention area for many of the online florists across the world. But still 1800 flowers seem to occupy the top position followed by FTD, Teleflora, proflowers and then many small & big Online florists.

Some occassions are there for ever and flowers could bring about just what you thought to bring to your partner. Like, there are birthday flowers which would always be a part of the florist shop. Again, thank you flowers, just because flowers, new baby flowers, congratulations flowers, anniversary flowers, love and romance flowers and many such ongoing occassions that do not have a fixed date for all in particular. Then there are occassions which are fixed and which will be repeated over the years like Valentines Day on 14th February, Mothers day on 5th May, Rose Day, Fathers Day, Womens Day, Graduation days etc.

While the former keeps an Online florists' business running for the whole year round, the latter ensures that they too have a day for very hard work and celebrate for the exponentially high sales for a particular day.

So with the coming up of the Spring and Mothers day, let me share the exclusive 1800 flowers store with you:

Exclusive collection of Spring flowers - Tulips by Julie Mulligan, French countryside collection, Spring Hyacinth, bountiful baskets and more.......
Check out flowers for Spring 2008 on 1800 Flowers.com

Beautiful Collections for your Mom. Surprise her and make her smile with the colorful flowers along with the Harry London Chocolate, Pleasantly Purple assortment, the beautiful Heirloom by Preston Bailey, Pink Roses and many more....
Check out for Mothers day 2008 Collection on 1800flowers.com

In the next post I shall share some of the beautiful offers from FTD.com too when you are bound to be swiped off your feet.

1-800-FLOWERS.COM

11 April, 2008

Floral Ethics .. continued..

Remember what US did to Iraq and on what accounts? Well, all on economic accounts. It was all about Oil and nothing related to terrorism. This is what everyone believes and not alone me.

Whether America did the right thing or not is pretty well have been judged by the masses all across the world with no WMDs found in Iraq till date. But one thing is for sure. This way America, undoubtedly, became an inspiration to a lot of small and big conspiracies which can be masked by the face of Philanthropy. My point here to discuss US-Iraq relations and external affairs policy, is just to prove my point of the Big Hand of Economy behind every single act of most of us. For instance, the interests of Big Businessmen is always considered, before any major step is taken by the Government of any country. Whether it is the building up of new airports or development of SEZs in India, there is this Economic and Monetary background to it. Even charity shows are done to raise money.

Ethical flowers, as Arena flowers tagged it, could be a part of this thrill. Now, there are two countries involved - Holland & Kenya. It would always depend upon the mutual understanding of the two Nations, their bilateral ties and their profits over costs incurred, when an Import/export policy is formulated. Holland, being a closer nation to England and their understanding of the fact that Flowers could help their economy to a great deal, simply ties up with the English government to export all its Flower harvest of the season to them. Now what should they do so that the English companies actually buy from Holland and not from Kenya as Kenya with their long stretch of flower fields was supposed to pose a threat to Holland's cultivation with most of the Market captured by Kenya. Well, it doesnt matter to a businessman where his flowers come from as long as it meets the demand of his customers. Now something had to be done to persuade and teach the customers, rather than the companies, to buy Holland flora.
And lo! they came up with Ethical flowers. Flowers that keep our environment on a priority! So the customers are taught to buy flowers which are grown in an ethical way and hey! they come from Holland, not from Kenya. Imagine the impact that Kenya's poor economy would have to bear, in times to come.

Well, my perception of the monetary eye may be wrong but Kenya's economy is sure to suffer due to all this unless they too start growing flowers in an ethical way which I am pretty sure would involve a lot of cost to the Kenyans.

Well, the economic story ends here but the customer is the king and is the ultimate decision maker.

Friends, mothers day is round the corner and if you are still awaiting to choose a gift for your mother, check out these websites for flowers & gifts on Mother's day.

Well after such a serious article let me break the blues. Click here and you have your Mother's day message.

Have a blessed day.

15 March, 2008

Floral Ethics

There is Ethics attached to the business of flowers. When I heard this first time, the only thing that struck my mind was that it must be something related to the Floral arrangements and colour. Which is to say that ethics are to be followed in sending a particular colour to an occassion only. Like white flowers on a funeral which would resemble peace. But the meaning did not get completely absorbed by my untrained brain and I kept on thinking over it as to what it really did mean.

It was only yesterday when my friend sent me a link for the BBC coverage of the Valentines day that I really got to know its meaning. And I must day that the meaning was deep and needs particular attention and religious consideration.

One serious concern being addressed to, these days, all across the nations around the world is that of Green Environment. This became famous recently by the potentially hazarduous effects Ozone depletion and the causes attached to it are being considered particularly with high priority. For the same reason, airlines across the world are facing a major problem at hand. To turn Green.

Secondly, the sustainability of any kind of development is also being kept in mind with the foundation & initiation of any major or minor project. Sustainability accounts for a development that can sustain for as long as the human race. The word gained popularity when people started facing major issues related to their daily lives and the government realised the economic setback that would be led if its not quickly and rationally handled.

Ethical flowers means just that. So when you send a gift to someone or when you receive one, how many times do you think about the process involved behind the production of the gift and the series of (perceived coincidences) events that lead those gift to land in your lap? At least I do not very often give it a thought. The only thing that matters is did the gift make me happy? And in 9 out of 10 cases it does. Ethical flowers is a perception for people to understand the production of flowers in a sustainable environment which would drive you to buy flowers which have been grown keeping the environment green. The BBC coverage of ethical flowers explained as to how this could degrade the environement. The coverage case studied the flowers being sold in UK on the Valentines day and observed where they were actually brought from. And in what conditions they were basically grown.

The two countries in focus were Holland and Kenya. While in Holland, the flowers are grown in an artificially heated Green House, Kenya does intensive Farming of Roses. The process adopted in Holland had a sustainable degree attached to it since it is not at all harming the environment in any sense and using minimal resources to do so. Thus, keeping the environment green and sustainable. Kenya, on the other hand, owing to intensive huge farms was found to degrade the soil and environment due to such a farming procedure and there were some serious water concerns too. Thus it has followed a non-sustainable and anti-green approach towards the cultivation.

Now, BBC went upon asking people about what they think of the Flowers being grown and their purchase. The cusotmers seemed to be indifferent of wherever they grow as long as it brings smile to their faces. And even if it doesn't nobody actually cares about the procedure being followed towards their farming. However, on asking experts, they suggested to buy the roses from Holland which have a Green Tag attached just to be a part of the Sustainable & Green environment drive being followed and push back all practices that may hinder this drive.

Ethical flowers becomes popular by the promotion of a UK online florist called Athenaflowers.com. They promoted these flowers and helped generate awareness of the importance that our environment holds.

Well, so now, that you understand the importance of our environment, do you think you should take a look at the Green Tag attached to teh gift you buy?

(Let me also say here that nothing is done in this world without a monetary purpose and so I think may have been the purpose of Athenaflowers too. I shall discuss this economic angle in my next post)

07 March, 2008

The e-business of Flowers & Trends

With a Farewell to the Valentine day recently, it is not the end of love season. In fact, it never is. At least not if you look at the growing competition in the Online Florist segment.

It is Spring and people look forward to sending flowers to their dear and loved ones. And the upcoming Mothers day in UK is another occasion round the corner that gives the Online Florists an uninterrupted ride till the Mothers day of May knocks again.

But when it comes to ordering and sending flowers to your pals out there, the mind is really confused as to whom to choose. Search in Google for Online Flower Delivery and you get more than 2 Million results! And I can bet this number would increase. But why is this horde for flowers? Well, its not just the Flowers but every other e-business.

But the main concern is of the customer. No doubt with so many options at his disposal, a customer has loads of options to choose from. But does it make things easy, or confuses the customer about whom to believe and who not, and who is the best merchant to purchase the product as per reasonable prices (no doubt every one claims to be one). Unlike the travel segment, the online flowers can not be compared, as one floral arrangement can be very different than the other. However, here is what I think is more important. It is always good to buy through the affiliates. So while you want to buy flowers of 1800flowers but want more discount than what it is offering, than, search for an affiliate of 1800. Purchasing with affiliates is beneficial, in terms that they tend to offer more discounts out of their commissions earned. So while there is a $50 charge for an arrangement at 1800, who get 15% commission on $50, decide to part with 10% discounts, offering them to the customers.

The benefit is that while you are getting the same 1800 flower arrangement that you wanted to, but at a lower rate when you buy it from the affiliates!

Isn't this amazing? Yes, it is. The benefit to a merchant is, that next time a customer buys, it will directly come to 1800 flowers (as this is what 1800 may believe). Thus, its like getting its reach increased around the globe and increasing its popularity.

The benefit to affiliates is that the customer would most probably come to the affiliate rather than the Merchant itself as they get good discounts on an affiliate site for the same product.